# Content — AI Marketing Department

Canonical page: https://aryehalgorithms.com/ai-marketing-department/content

Content is the function that turns strategy and research into published material. It drafts the articles, guides, web pages, email and social posts on your calendar, holds each piece for editing and approval in the portal, publishes on the agreed date, and repurposes what was published across your other channels.

## What it does

- Content starts where strategy and research end. Each month it takes the themes set in your strategy and the questions research has found your buyers asking, and turns them into a calendar: which pieces, for which reader, on which dates. Each piece is then drafted from a brief that names the reader, the point it makes and the sources it draws on, in the vocabulary your team already uses.
- Every draft is held in the portal until a person on our team has edited it and your team has approved it. Approved pieces are published on their calendar date to the channel they were written for: your website, your email platform or your social accounts. Once a piece is live, shorter versions are drafted from it for the other channels, so a guide becomes an email, a set of posts and a page section without starting again.
- Content does not decide what your company stands for. That comes from strategy, and it is written into every brief before a word is drafted. Its job is to make sure something worth reading goes out on schedule, in your voice, to the channel it was written for, and that nothing carries your name in public that your team has not read and approved. When a piece is not ready, it waits; the calendar moves, the standard does not.

## Automated

- Calendar planning: Each month the themes in your strategy and the questions from research are laid out as a calendar of pieces, each with a format, a reader, a channel and a publish date, ready for your team to adjust.
- Brief and first draft: Every piece starts from a brief: the reader, the question it answers, the point it makes and the sources it cites. The first draft is written from that brief in the tone set in your strategy.
- Style and claims checks: Each draft is checked against your style rules, the approved vocabulary and the claims policy before a person reads it. Anything that fails is flagged inside the draft rather than passed on.
- Approval routing: Edited drafts are placed in the portal as approvals, assigned to the person on your team who owns that channel, with a reminder before the publish date if no decision has been made.
- Scheduled publishing: Approved pieces go out on their calendar date to the channel they were written for. Page metadata, email subject lines and post formats follow the rules agreed in setup.
- Repurposing: After a piece is published, shorter versions are drafted from it for the other channels: an email from a guide, posts from an article, a page section from a talk. Each goes through the same approval.

## Supervised by a person

- Editorial review: A person on our team edits every draft before your team sees it: accuracy, structure, tone and whether the piece says something worth reading. A draft that does not is rewritten or dropped.
- Client approval: Nothing is published until the person on your team who owns that channel has approved it in the portal. A piece that has not been approved by its date is held, not published.
- Facts and claims: Any figure, quotation, product statement or claim about a competitor is checked against a source by a person. Anything that cannot be traced is removed from the draft before it reaches you.
- Calendar decisions: The calendar is reviewed with your team each month. A person decides what moves when a launch shifts, a topic stops fitting or something in your market changes.
- Voice checks: Samples of published pieces are read each month against your voice guide. When the drafts begin to drift, the brief is corrected before the next piece is written, not the piece after.

## A note from the CEO

Content is the part of marketing that speaks for you in public. I read the first piece in every new format myself, and I keep reading samples after that. The automation keeps the calendar full; the reading is what keeps it in your voice.

## What you receive

- Content calendar (Monthly, updated as dates move): Pieces planned for the month by format, reader, channel and publish date, with the theme each one serves.
- Drafts for approval (Per piece): Each piece with its brief, the sources it draws on and the edits made before it reached you.
- Published pieces (As they are published): The live article, page, email or post, with the link and the date it went out.
- Repurposed versions (Per published piece): Shorter versions of each published piece for email and social, each held for approval.
- Content section of the weekly summary (Weekly): What was published, what is waiting for approval and what is drafted for next week.
- Editorial review (Monthly): Which pieces are drawing readers, which topics are retired and what the calendar changes next month.

## Questions

### What can be automated in marketing?

In content, the parts with a fixed input and a fixed output: turning a strategy theme into a calendar, drafting from a brief, checking a draft against style rules, routing approvals, publishing on a date and making shorter versions for other channels. What is not automated is the judgment: deciding what is worth saying, editing for accuracy and approving what goes out.

### Who writes the content, and will it sound like us?

The first draft is written from a brief in the tone and vocabulary set in your strategy. A person on our team edits it before it reaches you, and your team approves it before it is published. Samples are read each month against your voice guide, and the brief is corrected when drafts start to drift. Nothing goes out that your team has not read.

### What happens if we do not approve a piece in time?

It is held. The approval stays open in the portal, the owner on your team gets a reminder before the publish date, and the piece is moved to the next free slot on the calendar rather than published without a decision. If pieces keep waiting, we raise it in the weekly summary and agree with you who should be approving and how much needs approval at all.

## Related

- [Strategy](https://aryehalgorithms.com/ai-marketing-department/strategy): Sets the themes, the reader and the voice every piece is written from.
- [Campaigns](https://aryehalgorithms.com/ai-marketing-department/campaigns): Runs the pieces content produces as timed sequences with a single offer.
- [Demand Generation](https://aryehalgorithms.com/ai-marketing-department/demand-generation): Puts published pieces in front of buyers who have not yet heard of you.

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