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Plankton Energy LLC

A new website and a full marketing department for an energy company

What was built

The work began with a new website, built by Aryeh Algorithms so that the marketing department would have a foundation that was its own. On that foundation the department was built from scratch: the functions the company needed, each written down as a process, connected to the systems the company runs, and operated with automation for the continuous work and a person deciding what goes out.

The scope was agreed in writing and revised as the company grew, with the CEO of Aryeh Algorithms as the direct contact throughout.

Where it stands

The department built for Plankton Energy LLC now produces on a national scale. Figures are published only when the client approves them for publication; this study states what was built and what it does.