Ten questions, answered in a paragraph each.
The same answers appear on the pages that go into depth. Each one links to that page.
01
What is an AI marketing department?
A marketing function in which the work runs as defined workflows: strategy, research, content, campaigns, lead generation, marketing operations and reporting. Automation carries the continuous execution and people set direction and review the output. At Aryeh Algorithms it is built and operated for you as an ongoing partnership, not sold as software.
In depth: The AI Marketing Department · The AI marketing department, defined
02
What does an AI marketing department actually do?
It researches accounts and contacts, drafts and runs campaigns and content on a schedule, generates and qualifies leads, keeps the CRM and routing consistent, reports weekly in plain language, and prepares briefed conversations for your sales team. Each of these is a function with its own automated workflows, supervision points and artifacts.
In depth: The eleven functions · A week inside an AI marketing department
03
How can AI support a sales team?
By taking on the work around the conversation and leaving the conversation to the rep: account research before calls, lists built and enriched, leads qualified against your rules, outreach drafted for the rep to edit, follow-ups when a contact goes quiet, the CRM kept complete and the pipeline reported weekly. Your reps keep every call and every reply.
In depth: Sales Support · How AI supports a sales team
04
What should a company automate first?
The work that repeats every week, has a clear input and output, and stalls today for lack of hands: usually CRM upkeep, lead routing, enrichment and reporting. Judgment stays with people. Discovery tells us which of these matters most for you, and the Marketing Automation Assessment gives a first answer in a few minutes.
In depth: Marketing Automation Assessment · What to automate first
05
How much does it cost to build a marketing department?
It depends on five drivers: which functions you need, the volume of work, the integrations, the infrastructure we build and how much your team keeps. We do not publish figures, because there is no standard package. Tell us the monthly budget you have in mind and we scope the department to it, starting with the function that will move your pipeline most.
In depth: Pricing · What determines the cost of a marketing department
06
What can be automated in marketing?
Lead routing, enrichment, nurturing, monitoring of the connections between your systems, list refreshes, reminders and reporting: the processes with a defined input, a defined output and a rule a person could write down. Messages to customers and changes to the rules are reviewed by a person, and positioning, offers and borderline decisions stay with people.
In depth: Marketing Automation · What can be automated in marketing
07
How does AI support outbound?
It builds and verifies the prospect lists, personalizes the first message from what is known about each account, sends the sequences your team approved per segment on their schedule, and reports what each wave produced. A person reads every reply and decides what happens next; nothing goes out before a sequence is approved.
In depth: The outbound function · How AI supports outbound
08
How much marketing and tech support can a company get on a fixed budget?
More than most companies expect, provided the scope is fitted to the budget rather than the other way round. We start with the single highest-leverage function for your business, build it properly and run it. As it settles, the next function is added within the same monthly figure, or when the budget grows. The scope is written down, so what is included is never in doubt.
In depth: Pricing · Marketing and tech support on a fixed budget
09
Agency vs. in-house vs. founder-led partner: what’s the difference?
Who manages the work. An agency executes your brief and you manage the agency. An in-house team is recruited, trained and managed by you, and carries the overhead. A founder-led partner builds the department with you, operates it and improves it, and the person you talk to is the CEO who is accountable for it, not an account manager.
In depth: How it works · Agency vs. in-house vs. founder-led partner
10
What is an AI-powered marketing operation?
The operations layer of the department: routing, tagging, scoring, enrichment, follow-up sequences and reporting that run continuously without a person handling each step by hand. Our team supervises the rules, reviews the exceptions and adjusts the workflows as your priorities change.
In depth: The marketing operations function
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