The core offer
The AI Marketing Department.
An AI marketing department is a marketing function in which strategy, research, content, campaigns, lead generation, marketing operations and reporting run as defined workflows: automation carries continuous execution, and people set direction and review the output. It is the core offer of Aryeh Algorithms, built and operated for your company and customized to your budget, needs and infrastructure.
01The functions
Eleven functions, one department
Each function is a defined part of the department with its own workflows, artifacts and cadence. Open any of them for what is automated, what a person supervises and what you receive.
- 01StrategyA written plan, kept current as results come in.
- 02ResearchMarkets, accounts and competitors, researched on a schedule.
- 03ContentArticles, pages and assets drafted, reviewed and published.
- 04CampaignsMulti-channel campaigns planned, run and reported.
- 05Demand GenerationPrograms that bring the right companies to you.
- 06Lead GenerationProspect lists built, enriched and qualified for sales.
- 07OutboundSequenced outreach prepared for your team to send.
- 08Marketing OperationsThe systems, data and routines behind every function.
- 09AnalyticsReporting that shows what ran and what changed.
- 10Sales EnablementBriefs, materials and context handed to sales.
- 11TechnologyThe integrations and infrastructure the department runs on.
02How they combine
Direction, execution and the systems underneath
Strategy sets the plan. Research feeds everything that goes out. The execution functions produce conversations for your sales team. Operations, analytics and technology keep the whole department running as one system.
Direction
Where the work points
A written strategy sets the goals, the audiences and the order of work, and research keeps every other function supplied with current facts about accounts, buyers and competitors.
Execution
What goes out and what comes back
Content, campaigns and demand generation put the company in front of the right people; lead generation and outbound turn attention into qualified conversations; sales enablement hands them, briefed, to your team.
Foundation
What keeps it running
Marketing operations keeps the routing, tagging and workflows consistent; analytics reports what ran and what changed in plain language; technology is the website, CRM, integrations and automation infrastructure underneath.
03Automated and supervised
What runs on its own, and where a person stays in the loop
Always-on means the defined workflows keep moving; every function has points where a person on our team reads, decides or pauses the work. Separately, every client has direct access to the CEO around the clock.
Carried by automation
- Research and enrichment on a schedule, so account and contact records stay current.
- Monitoring of campaigns, inboxes and pipeline signals, day and night.
- Qualification against the rules your team agreed in setup.
- Processing: routing, tagging, CRM updates and follow-up sequences once approved.
- Reporting assembled from the data, weekly, in plain language.
Directed and reviewed by people
- Strategy, priorities and the order of work, set with you by the CEO.
- Approval of every sequence, campaign and piece of content before it goes out.
- Reading the replies and signals that need judgment, and writing the responses that a template does not fit.
- Pausing work when deliverability, data quality or your priorities change.
- The conversations themselves, which stay with your sales team.
04What you receive
A department you can see working
Everything the department does is visible in your client portal as it happens, in plain language.
A client portal
Every task, approval, recommendation and report, described in sentences rather than job identifiers, with a thread to the CEO on each item.
A weekly executive summary
What ran, what changed and what comes next, written from the week’s activity and sent to your inbox.
Approvals before anything goes out
Sequences, campaigns and content wait for your sign-off in the portal; changes requested are resubmitted, not argued.
One team across marketing and technology
The people who run the campaigns are the people who maintain the website, the CRM and the integrations underneath them.
Direct access to the CEO
Messages in the portal go to the CEO, not to a queue, around the clock. Priorities are set together and revisited as your market changes.
Scope fitted to your budget
Functions are switched on in the order that moves your pipeline, at the level of automation your infrastructure supports.
Scope is set to your budget, needs and infrastructure. How scope is determined.
05Questions
Questions about the AI Marketing Department
A marketing function in which the work runs as defined workflows: strategy, research, content, campaigns, lead generation, marketing operations and reporting. Automation carries the continuous execution and people set direction and review the output. At Aryeh Algorithms it is built and operated for you as an ongoing partnership, not sold as software.
It researches accounts and contacts, drafts and runs campaigns and content on a schedule, generates and qualifies leads, keeps the CRM and routing consistent, reports weekly in plain language, and prepares briefed conversations for your sales team. Each of these is a function on this page with its own automated workflows, supervision points and artifacts.
The operations layer of the department: routing, tagging, scoring, enrichment, follow-up sequences and reporting that run continuously without a person handling each step by hand. Our team supervises the rules, reviews the exceptions and adjusts the workflows as your priorities change.
Usually the work that repeats every week and stalls when someone is busy: first response to new leads, research before sales conversations, CRM hygiene and reporting. The marketing automation assessment scores your company across the functions and tells you honestly whether foundations come first.
Build the department around your budget and your stack
Tell us what you can invest, what you need and what you already run. Aryeh Algorithms comes back with which functions to build first and what runs on its own.