Content
Content is the function that turns strategy and research into published material. It drafts the articles, guides, web pages, email and social posts on your calendar, holds each piece for editing and approval in the portal, publishes on the agreed date, and repurposes what was published across your other channels.
01
What the function does
Content starts where strategy and research end. Each month it takes the themes set in your strategy and the questions research has found your buyers asking, and turns them into a calendar: which pieces, for which reader, on which dates. Each piece is then drafted from a brief that names the reader, the point it makes and the sources it draws on, in the vocabulary your team already uses.
Every draft is held in the portal until a person on our team has edited it and your team has approved it. Approved pieces are published on their calendar date to the channel they were written for: your website, your email platform or your social accounts. Once a piece is live, shorter versions are drafted from it for the other channels, so a guide becomes an email, a set of posts and a page section without starting again.
Content does not decide what your company stands for. That comes from strategy, and it is written into every brief before a word is drafted. Its job is to make sure something worth reading goes out on schedule, in your voice, to the channel it was written for, and that nothing carries your name in public that your team has not read and approved. When a piece is not ready, it waits; the calendar moves, the standard does not.
02
What is automated
These are defined marketing processes: each has a fixed input, a fixed output and a rule for what happens next. They run on a schedule and never wait for someone to remember them.
01
Calendar planning
Each month the themes in your strategy and the questions from research are laid out as a calendar of pieces, each with a format, a reader, a channel and a publish date, ready for your team to adjust.
02
Brief and first draft
Every piece starts from a brief: the reader, the question it answers, the point it makes and the sources it cites. The first draft is written from that brief in the tone set in your strategy.
03
Style and claims checks
Each draft is checked against your style rules, the approved vocabulary and the claims policy before a person reads it. Anything that fails is flagged inside the draft rather than passed on.
04
Approval routing
Edited drafts are placed in the portal as approvals, assigned to the person on your team who owns that channel, with a reminder before the publish date if no decision has been made.
05
Scheduled publishing
Approved pieces go out on their calendar date to the channel they were written for. Page metadata, email subject lines and post formats follow the rules agreed in setup.
06
Repurposing
After a piece is published, shorter versions are drafted from it for the other channels: an email from a guide, posts from an article, a page section from a talk. Each goes through the same approval.
03
What is supervised by the Aryeh Algorithms team
Judgment stays with people. Our team owns this function for your account, and these are the points where a person reads, decides or pauses the work.
01
Editorial review
A person on our team edits every draft before your team sees it: accuracy, structure, tone and whether the piece says something worth reading. A draft that does not is rewritten or dropped.
02
Client approval
Nothing is published until the person on your team who owns that channel has approved it in the portal. A piece that has not been approved by its date is held, not published.
03
Facts and claims
Any figure, quotation, product statement or claim about a competitor is checked against a source by a person. Anything that cannot be traced is removed from the draft before it reaches you.
04
Calendar decisions
The calendar is reviewed with your team each month. A person decides what moves when a launch shifts, a topic stops fitting or something in your market changes.
05
Voice checks
Samples of published pieces are read each month against your voice guide. When the drafts begin to drift, the brief is corrected before the next piece is written, not the piece after.
Content is the part of marketing that speaks for you in public. I read the first piece in every new format myself, and I keep reading samples after that. The automation keeps the calendar full; the reading is what keeps it in your voice.
04
What you receive
Each artifact appears in your portal as it is produced, under the task or approval it belongs to. The weekly summary also arrives by email.
| Artifact | Cadence |
|---|---|
| Content calendarPieces planned for the month by format, reader, channel and publish date, with the theme each one serves. | Monthly, updated as dates move |
| Drafts for approvalEach piece with its brief, the sources it draws on and the edits made before it reached you. | Per piece |
| Published piecesThe live article, page, email or post, with the link and the date it went out. | As they are published |
| Repurposed versionsShorter versions of each published piece for email and social, each held for approval. | Per published piece |
| Content section of the weekly summaryWhat was published, what is waiting for approval and what is drafted for next week. | Weekly |
| Editorial reviewWhich pieces are drawing readers, which topics are retired and what the calendar changes next month. | Monthly |
05
How it integrates with your team and stack
Content sits between strategy and everything that goes out with your name on it. It reads the themes and vocabulary from your strategy, the questions from research and the style rules your team already has, and writes to the places you already publish: your website, your email platform and your social accounts. Your team keeps the final word on every piece; content keeps the drafts arriving so that the decision is made on time rather than in a rush.
The handoff to sales is the material itself. When a piece is published, your sales team receives it in the channel they already use, with a line on who it is for and when to send it. What they hear from prospects comes back as topics for the next calendar.
What it connects to
- Website
- Pages and articles are published on the site you already run, with metadata set per piece. Your team keeps ownership of the site; the portal records what was published and when.
- Email platform
- Newsletters and nurture emails are drafted and scheduled in the platform you already send from, to the lists your team already keeps.
- Social accounts
- Posts are scheduled to the company accounts your team controls. Access is granted by your team and can be withdrawn at any time.
- Team messaging
- Approval requests and newly published pieces can be posted to the channel your marketing and sales teams already watch.
07
Questions about content
In content, the parts with a fixed input and a fixed output: turning a strategy theme into a calendar, drafting from a brief, checking a draft against style rules, routing approvals, publishing on a date and making shorter versions for other channels. What is not automated is the judgment: deciding what is worth saying, editing for accuracy and approving what goes out.
The first draft is written from a brief in the tone and vocabulary set in your strategy. A person on our team edits it before it reaches you, and your team approves it before it is published. Samples are read each month against your voice guide, and the brief is corrected when drafts start to drift. Nothing goes out that your team has not read.
It is held. The approval stays open in the portal, the owner on your team gets a reminder before the publish date, and the piece is moved to the next free slot on the calendar rather than published without a decision. If pieces keep waiting, we raise it in the weekly summary and agree with you who should be approving and how much needs approval at all.
Talk through what content should say for your company
Tell us what you publish today and who reads it. We will come back with how the content function would be set up for you: the calendar, what is drafted on its own and what a person edits and approves.